Misfit Wearables, which has bought roughly 600,000 metallic, quarter-sized practice trackers or Shines, has launched a further pretty priced nicely being wearable often known as the Flash. The corporate, which was co-based by a really skilled hardware CEO Sonny Vu and former Apple CEO John Sculley, has been creating fantastically-designed wearables contained in the correctly being area.
As an alternative of the burnished metallic end that the Shine has, the Flash is manufactured from sentimental-contact plastic in seven colours from lemon-line zest to fuschia. It’s going to price $forty 9.ninety 9 or about half of the Shine’s roughly $one hundred worth.
“We used to name it the Shine C,” stated Misfit’s CEO Sonny Vu, referring to Apple’s naming scheme for the iPhone 5s and the 5c. “However it’s not that. It’s not a worth vary Shine. It’s really focused within the course of a specific half. There are some individuals who love the shiny elegant design of the Shine and are extreme-top quality paying $one hundred for that product. After which there’s an element that needs a further vibrant presentation with one issue further nice that they’ll afford to purchase for his or her youngsters. That’s what the Flash is for.”
The Flash principally does every half the Shine does. It’d in all probability monitor your steps, your sleep, your energy burned and your biking and swimming by means of a paired app. It’s available on the market for pre-order proper now and should ship in mid-October.
The fascinating difficulty is that each the Flash and Shine typically won’t be even the merchandise that Misfit initially raised its $23 million in enterprise funding on.
That mysterious product — no matter it’s — is popping out subsequent yr. Establishing practice trackers was solely a further sensible product to assemble contained in the momentary-time interval, and it’s turned out to be very worthwhile as correctly.
Vu stated Misfit is value it and doesn’t really should return to the desk for extra financing. The corporate’s backers embrace Founders Fund, Khosla Ventures, Li Ka-shing’s Horizons.
The corporate’s ties to Apple have furthermore helped tremendously via distribution partnerships in Apple retailers.